The American Right went through a process of gentrification 2019-2022. In 2016, Trump won a landslide by listening to insane autistic internet shut-ins who masturbated to anime porn. Around 2019, accounts like ‘Braxton McCoy’, ‘VB Knives’ and ‘nealjclark’ began popping up with the loudly insistent claim they represented the ‘real’ Trump base. These accounts invariably adopted a posture of loud contrarianism vis-a-vis the authentic internet Right while agreeing with libtards on matters of substance. The period in which the American right ‘had a normal one’ corresponded with its nadir of relevance, it was only when captivedreamer refocused politics on immigration restrictionism, away from living on a farm or fare dodgers, that progress was made once again.
What had happened is that normies, who saw themselves as inherently ‘right wing’ because of lifestyle choices, heard about this funky thing going on in twitter and decided it was because young people were spontaneously adopting their own ideas. A British variant of this seems to be in the process of happening founded on valorisation of boring London haute-secreterial jobs instead of flanneljack Brokeback Mountain aesthetics. You do not understand; Nicholas 30 ans is someone we care about because we are kind, we care about him because he is a slave – he can work for us to make Britain stronger, we do not valorise him, he isn’t a good person we aspire to be.
My impression of the kunleysphere is that they’re vaguely similar to nealjclark in economic and demographic profile. They’re people who may’ve been a bit political in their teens, did fairly well for themselves in David Cameron’s Britain, were stuck on their computers in lockdown, discovered ‘right wing twitter’ through American accounts like BAP and then slowly discovered an indigenous variant existed. At this point, they would see things like Abolishing the Planning Act and, missing the crucial context that this was a means to the end of a Eugenic Shogunate, decided that this is what we believe.
Certainly, I can think of no other profile except this which explains the unique obsession with the idea Boris Johnson personally invented mass immigration to Britain in 2021. Namely: immigration became real at the same time they started watching the news regularly. Both young people, and Proper Pub People who were racist before the internet, would find this entirely baffling: that the decade of Rotherham, Lee Rigby, the Manchester bombings and the refugee crisis was some sort of restrictionist golden age. Similarly, there are few other explanations for the, already noted, gormless susceptibility to New Labour ‘spin’ – whether that is Blair’s historical statements on immigration, or contemporary Big Speeches by Sir Keir.
One of the salient differences is on the topic of conspiratorialism. If you grew up even slightly adjacent to 2010s /pol/, were non-senile during the Epstein affair and experienced lockdown in your prime – you will at least be open-minded to the existence of conspiracies. This manifests mainly in different attitudes to praxis. For kunleyism, posting-to-policy is real, all you have to do is make enough ‘bangers’ and videos and the regime will simply crumble of its own accord. Lets fucking go. If people in power repeat your memes that is a sign you are winning and not a caution that power is moving to appropriate your movement for its own, inherently malevolent, ends. On this, no value judgment is given. I actually think my own conspiratorial mindset has led me to severely underestimate how quickly repression would end in Britain and be concomitantly slow in exploiting it.
On that note, I come to an article written in a mainstream newspaper on the Nicholas 30 ans meme. Out of curiosity, I bunged it through the paywall remover (no high fabric trust society for me, thanks).
In this whole article, you cannot find a single mention of abolishing the one tax exclusively paid by young people, student loans; there is one, cursory, reference to lockdown debt and no reference to how it could be solved by taxing pension funds. In other words not a single thing which truly ails Nicholas 30 ans by virtue of being 30 ans is actually in the article. We instead get references to things which mildly annoy everyone, regardless of age, like crime, summing up to, basically, a completely generic Tory manifesto which the noble authors contrive to associate with ‘Youth’. Young people do not care about becoming recruitment consultants in Fulham. The idea that they do is self-evidently silly. People will make fun of you if you say this. Young people do stuff like take lots of drugs and have lots of sex and go on holiday.
The reason I dislike the ‘Yookay’ and similar memes, rather than any spite for their creators, is because they reduce mass immigration from hard statistics to ‘vibes’, this allows centre-right figures to earn unwarranted praise for John Major policies if they can be vaguely associated with brown people. Banning graffiti, cracking down on fare dodgers or going after vape shops really have nothing to do with Britain’s demographic situation. It is no longer a dog-whistle, the dog has Died. It is like if the American Right, instead of just treating the fire alarm meme as a joke, actually demanded Trump launch federal fire alarm inspections to own the blacks.
The things mentioned – securing property, personal safety, banning graffiti, personal incomes – are the perennial concerns of middle aged voters. This is because the people sharing these memes are middle-aged voters. Cousin Edward and the Laminator, along with the usual think tank suspects and Captain Newport, are millennials born in the 80s and early 90s. They are only very liberally ‘30 ans’ these days. Nicholas 30 ans has given them a sneaky opportunity to rebrand their own Daily Mail-ification, common to all cohorts as they reach their 40s, as somehow constituting a youth movement. Millennials have been suppressed for a long time by the chunky chips reich. If we succeed in keeping them out of power for another 10 years, authority will flow naturally to us. The Millennial can tell they have a brief window of time in which to act.
Some will say I am inventing spurious categories here. I disagree. There is a real divergence of economic interests between Millennials and Zoomers. The wealthier Millennials are now at the time in life where, while poorer than their parents, they can just about think about pulling off the same ‘Democracy Asset Dump’ manoeuvre done by Boomers of selling off bits of the welfare state from which they benefited in order to inflate their own assets.
Inheritance Tax, for example, is not a Meritocratic eccentricity in this case. Millennials, more than any other generation, stand to benefit from abolishing it, which is tantamount to a massive subsidy for pudgy beer people at the expense of 15 year old Dolf Lundgern genii who speak 10 languages. Remember that, unlike Zoomers, the majority of millennials are actually left-wing. Failing to tax the coming asset-transfer will partially function as a ‘bailing out the Woke’, hundreds of thousands of Corbynite failsons and insane gender people who had otherwise damned themselves to penury will receive million-pound estates and duly exercise this newfound purchasing power to warp culture. I fully expect the British Intifada of 2046 to be funded by the beneficiaries of the Farage Inheritance Tax cuts.
The Millennial Right programme of privatising social care, raising tuition fees, pretending lockdown never happened, leaving private pensions alone and ‘reforming’ the NHS is designed to cripple Zoomers. It will mean poorer Zoomers will have to pick up the burden of caring for their ailing parents (Britpoppers are all hitting their 60s this decade, Boomers will die before the reforms take effect). While many, like myself, are serious about automation as a solution to immigration keep in mind a sizeable portion of the Millennial Right want an immediate replacement of immigrant labour with young British people by cutting welfare state and forcing kids out of education. I.e: the Party of Nicholas 30 ans wants Nicholas to spend his life changing bedsheets in a retirement home because they are too coward to strip citizenship from Jamaicans so we can have a Dubai-style guest worker system.
The Britpoppers have largely retired from the national stage.The battle to decide the future of Britain is now whether the ‘Zoomer Right’ will actually stay Zoomer or allow itself to be appropriated as a Trojan horse for the sorts of people who identified with characters from The Riot Club. This will, itself, decide whether the brief window of opportunity we have is used to indulge in naff retro-Thatcherism or the salvation of, not only Laegyr, but humanity itself.
All very well put. You capture the difference between "My shire, my job, my retirement" millennial politics competing with "Violently seize history by the throat; the new era will be born" zoomers. However, and I wouldn't consider this criticism, you didn't mention how annoying the "Yookay" meme is.
The Yookay is the same "Lord Miles - England is weak" or "Britian is a caliphate" rhetoric you see from the States, but shields itself with irony. I'm winking, yeah? I get the joke? With small changes, it would be identical to a dirt bag leftist account. At the very core, it forces the participant to mimick the MLE accent. It's like a child hearing an annoying noise and than constantly trying to make the same noise to convey how irritating it is.